CHECK OUT ONE OF MY LATEST CLIENTS: MARTINE VAN DE MERWE, FOUNDER OF PRIVACY LAB NEDERLAND! MARTINE IS SPEAKER AT THE SECURITY CULTURE CONFERENCE IN OSLO!
The Security Culture Conference 2016 is the leading, global conference discussing how to build, measure and maintain security culture in organizations. Security Culture is: The ideas, customs, and social behavior of a particular people or society that allows them to be free from danger or threats.
EXPERT
In 2014 Martine decided to focus on security awareness in healthcare. She believes everybody has the right to have his or her privacy respected. This certainly applies to clients of healthcare institutions, who should feel safe in the first place. With decades of experience in IT consultancy and IT auditing Martine knows what she’s talking about.
PERSONAS
What makes her approach special is the fact she uses personas in her training. In marketing, personas are fictional characters created to represent the different users. Using personas improves the design process by easier decision-making. It improves products by connecting to different target audiences; it simplifies communication with principals regarding the security process.
SUCCESSFULL
Martine successfully applies her theory to healthcare organizations. Instead of developing content for ‘a nurse’, ‘a doctor’ or ‘a system administrator’, take in mind Christopher, Angela and Michelle. You know all about them: Their demographics and psychographics, like computer skills, security challenges, and of course their style of learning. When you know your topics and personas, by using Martine’s system, designing your security culture campaign will be a piece of cake!
AWARENESS
Martine is also founder of the Dutch security awareness community serving both the SANS Securing the Human community in the Netherlands and the Dutch Security Culture Framework User Group as well as any other security awareness pro who wants to be inspired by knowledge sharing colleagues.
FOLLOW
Follow Martine and Privacy Lab Nederland on Twitter and FB . Check out their website for more info.
EXPERT
In 2014 Martine decided to focus on security awareness in healthcare. She believes everybody has the right to have his or her privacy respected. This certainly applies to clients of healthcare institutions, who should feel safe in the first place. With decades of experience in IT consultancy and IT auditing Martine knows what she’s talking about.
PERSONAS
What makes her approach special is the fact she uses personas in her training. In marketing, personas are fictional characters created to represent the different users. Using personas improves the design process by easier decision-making. It improves products by connecting to different target audiences; it simplifies communication with principals regarding the security process.
SUCCESSFULL
Martine successfully applies her theory to healthcare organizations. Instead of developing content for ‘a nurse’, ‘a doctor’ or ‘a system administrator’, take in mind Christopher, Angela and Michelle. You know all about them: Their demographics and psychographics, like computer skills, security challenges, and of course their style of learning. When you know your topics and personas, by using Martine’s system, designing your security culture campaign will be a piece of cake!
AWARENESS
Martine is also founder of the Dutch security awareness community serving both the SANS Securing the Human community in the Netherlands and the Dutch Security Culture Framework User Group as well as any other security awareness pro who wants to be inspired by knowledge sharing colleagues.
FOLLOW
Follow Martine and Privacy Lab Nederland on Twitter and FB . Check out their website for more info.
